What is international marketing | concept of international marketing - Business management

Business management information

Friday, 10 February 2017

What is international marketing | concept of international marketing

International marketing

International business also contains an indispensable concept known as international marketing. The term international marketing should not be confused with international business. At its simplest level, international marketing involves the firm making one or more marketing mix decision across national boundaries. At its most complex level, it involves the firm establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Different definitions of international marketing are given as follows:
international marketing

The most relevant factors for a firm that is marketing abroad are the following

Social factors :

·       Culture of the country
·       Language of the country
·       Environment and climate of the country
·       Marketing infrastructure
·       Financial system

Economic factors

·       Currency restrictions of the country
·       Government policy
·       Taxation
·       Internal demand management policies


·       Opposing organization in the importing country
·       Opposing organization in competing countries
·       Opposing organization in own country


·       Costs of planning and controlling the movement of goods
·       Transportation required


·       Political and commercial risks

·       Risks from enemies, thieves and piracy

No comments:

Post a Comment