Business to consumer model / E-business / B2C Model - Business management

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Friday, 9 March 2018

Business to consumer model / E-business / B2C Model

Business to consumer model

The model clearly concentrates on individual buyers and is thus known as the business to consumer (B2C) model. This model enables consumers to browse, select and merchandise online from a wider variety of sellers and at better prices. The B2C e-busines interaction is most appropriate for the following type of transactions.
1  Easily transformable goods, that is, products that are easily transformable into digital format, such as videos, software packages music books etc.
2  Highly – rated branded item or items with return security.
3  Items sold in packets that are not possible to open in physical stores.
4  Items that follow standard specifications.

The B2C procedure for comprise the following steps
1         The customer identifies his/her need.
2         Then , the customer looks for the product or services that suit his/her needs.
3         The consumer selects a vendor and negotiates a price.
4         The consumer than receives the product and services.
5         The customer makes the payment for the received product.
6         The customer gets the services and warranty claims that are associated with the products.

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